What is the proper action if the client shows signs of increased irritation from product use?

When a client demonstrates increased irritation from a product, the appropriate response is to recommend that they use the product less frequently. This approach acknowledges that the client may be experiencing sensitivity or irritation that could worsen with continued use. Reducing the frequency allows the skin to adjust and recover while still providing some benefit from the active ingredients in the product.

This method also empowers the client to have a more positive experience by potentially alleviating discomfort and avoiding further complications, such as chronic irritation or allergic reactions. Monitoring the skin's response after this adjustment can help determine if the product is suitable for their overall skincare regimen in the long term.

Switching to a stronger medication or ignoring symptoms could exacerbate the client's condition, while assuming that the irritation will resolve on its own ignores their immediate concerns.